![]() ![]() It also doesn’t hurt that Dunkin’ used an action word like “run.” ![]() The subtle message? Your day is incomplete without us. With just four words, Dunkin’ implies its product fuels its customers. Take the Dunkin’ slogan: “America runs on Dunkin’.” Or, as the Heaths write, “core and compact.” Example Thus, your message must be simple but nutrient rich. In Made to Stick, the Heath brothers call it commander’s intent:įinding the core is analogous to writing the commander’s intent – it’s about discarding a lot of great insights in order to let the most important shine. Jazz musicians call it the head (the main melody). ![]() Before you write a word, determine your core message, says via Click To TweetĪctors call it a super objective. And that core message must guide your content, giving it structure, purpose, direction. How to Turn Your Content From Lousy to Memorableīefore you write a single word, determine your core message.How to Use Documentary Filmmaking Techniques to Craft Memorable Content. ![]()
0 Comments
Leave a Reply. |